[shadows of gotham]
sign up to get exclusive deals and early access to future drops
[BUILT FOR THE UNDERDOGS WHO NEVER GOT A CHANCE]
[BUILT FOR THE UNDERDOGS WHO NEVER GOT A CHANCE]
Being an underdog is power in disguise.
It’s the hunger that never fades, the fire that keeps burning when no one’s watching. It’s about turning rejection into motivation, doubt into discipline, and pain into purpose.
The underdog doesn’t fold under pressure — they rise through it. Because when you come from the bottom, you don’t fear the fall.
You embrace the grind, you earn your respect, and you prove that nothing is stronger than someone who was never supposed to win.
GRIT X STREETWEAR X PURPOSE
JOSEPH KLEINBERG (FOUNDER)
I built this brand because I know what it feels like to be the underdog — to be overlooked, counted out, and left in the shadows while everyone else gets their shot.
I’ve lived that.
And instead of letting it break me, I let it build me.
This brand is for the ones who were never handed anything, who had to fight for every inch and prove their worth without validation.
It’s for the ones who stay hungry, who keep showing up even when nobody believes in them.
I want this brand to be a voice for every person who’s been doubted, forgotten, or pushed aside — to remind them that being underestimated is the greatest advantage you can have.
Because when you come from nothing, you learn to create everything on your own.